ILLUSTRATION | COLLABORATION | BRANDING
Designers At Play
TOOLS: ADOBE ILLUSTRATOR
Project Overview:
Working in a team, you will develop a line of flat pack, or readymech, toys. Your team is responsible for the concept and branding of the toys. All characters should be original designs; avoid using trademarked characters from popular comics, manga, video games, and movies.
Main Objectives:
• To explore storytelling and character development
• To create a unified line of paper toys
• To apply graphics to a 3D object
• To design a flat pack pattern that can be easily assembled with scissors and glue/tape
• To work productively and collegially on a design team
Sketches and Exploration
Sketched out different ideas exploring character development and branding of the toy.
First Process
Creating different mockups of the cut out and exploring some page layouts.
* Consisted a lot of trial and error and working by hand to figure out the right cutout of Sky the Squid.
Layout and Prints
Finalizing the layout of the interactive print with a logo that my group used as well as same elements including disco motifs, fonts, and more.
Final Process
The complete flat pack design that can be made by individuals at home. Worked to have a cohesive brand with other group like using the same colors, eye design, ect.
The complete flat pack design that can be made by individuals at home. Worked to have a cohesive brand with other group like using the same colors, eye design, ect.
